GA4 Measurement Protocol returns events not the users

I have same problem. You need to set engagement_time_msec parameter. For example: “engagement_time_msec”: “1” More: https://support.google.com/analytics/thread/117981433/events-sent-from-measurement-protocol-do-not-set-active-users?hl=en The Measurement Protocol V4 is for GA4 properties(which is also the one you are using). According to the official document: https://support.google.com/analytics/answer/9408920 It says “Google Analytics 4 properties counts users who engaged with your app/site for any non-zero amount of … Read more