Android Custom URL to open App like in iOS

Android deep linking: Add an intent filter to your manifest

<activity
android:name="com.example.android.GizmosActivity"
android:label="@string/title_gizmos" >
<intent-filter android:label="@string/filter_title_viewgizmos">
    <action android:name="android.intent.action.VIEW" />
    <category android:name="android.intent.category.DEFAULT" />
    <category android:name="android.intent.category.BROWSABLE" />
    <!-- Accepts URIs that begin with "http://www.example.com/gizmos” -->
    <data android:scheme="http"
          android:host="www.example.com"
          android:pathPrefix="/gizmos" />
    <!-- note that the leading "https://stackoverflow.com/" is required for pathPrefix-->
    <!-- Accepts URIs that begin with "example://gizmos”
    <data android:scheme="example"
          android:host="gizmos" />
    -->
</intent-filter>

https://developer.android.com/training/app-indexing/deep-linking.html