App store link for “rate/review this app”

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For versions lower than iOS 7 use the old one:

itms-apps://itunes.apple.com/WebObjects/MZStore.woa/wa/viewContentsUserReviews?type=Purple+Software&id=YOUR_APP_ID

This works on my end (Xcode 5 – iOS 7 – Device!):

itms-apps://itunes.apple.com/app/idYOUR_APP_ID

For iOS 8 or later:

itms-apps://itunes.apple.com/WebObjects/MZStore.woa/wa/viewContentsUserReviews?id=YOUR_APP_ID&onlyLatestVersion=true&pageNumber=0&sortOrdering=1&type=Purple+Software

Code snippet (you can just copy & paste it):

#define YOUR_APP_STORE_ID 545174222 //Change this one to your ID

static NSString *const iOS7AppStoreURLFormat = @"itms-apps://itunes.apple.com/app/id%d";
static NSString *const iOSAppStoreURLFormat = @"itms-apps://itunes.apple.com/WebObjects/MZStore.woa/wa/viewContentsUserReviews?type=Purple+Software&id=%d";

[NSURL URLWithString:[NSString stringWithFormat:([[UIDevice currentDevice].systemVersion floatValue] >= 7.0f)? iOS7AppStoreURLFormat: iOSAppStoreURLFormat, YOUR_APP_STORE_ID]]; // Would contain the right link

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