Asp.net mvc 301 redirect from www.domain.com to domain.com

I accept that doing this at application level is non-desirable as per the comments to the question.

Installing the HTTP Redirect feature in IIS7 is the best way to do this.

In our case, other constraints force us to do this at application level.

Here is the code that we use in global.asax to perform the redirect:

    private static readonly Regex wwwRegex = 
        new Regex(@"www\.(?<mainDomain>.*)",
                  RegexOptions.Compiled
                      | RegexOptions.IgnoreCase 
                      | RegexOptions.Singleline);

    protected void Application_BeginRequest(Object sender, EventArgs e)
    {
        string hostName = Request.Headers["x-forwarded-host"];
        hostName = string.IsNullOrEmpty(hostName) ? Request.Url.Host : hostName;
        Match match = wwwRegex.Match(hostName);
        if (match.Success)
        {
            string mainDomain = match.Groups["mainDomain"].Value;
            var builder=new UriBuilder(Request.Url)
                            {
                                Host = mainDomain
                            };
            string redirectUrl = builder.Uri.ToString();
            Response.Clear();
            Response.StatusCode = 301;
            Response.StatusDescription = "Moved Permanently";
            Response.AddHeader("Location", redirectUrl);
            Response.End();
        }
    }

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