Since iOS 7, this is the most simple way of doing it.
Objective-C:
theImageView.image = [theImageView.image imageWithRenderingMode:UIImageRenderingModeAlwaysTemplate];
[theImageView setTintColor:[UIColor redColor]];
Swift 2.0:
theImageView.image = theImageView.image?.imageWithRenderingMode(.AlwaysTemplate)
theImageView.tintColor = UIColor.magentaColor()
Swift 4.0:
theImageView.image = theImageView.image?.withRenderingMode(.alwaysTemplate)
theImageView.tintColor = .magenta
Storyboard:
First configure the image as template ( on right bar – Render as) in your assets. Then the color of the image would be the tint color applied.