I think you need to do that type of customization via intent-filter
something like:
<intent-filter android:icon="your_drawable-resource"
android:label="your_string_resource"
android:priority="integer">
<action android:name="android.intent.action.VIEW" />
<category android:name="android.intent.category.DEFAULT" />
<data android:scheme="file" />
<data android:host="*" />
<data android:pathPattern=".*\\.YOUR_CUSTOM_FILE_EXTENSION" />
</intent-filter>
Also you should look: