With a timer. This will refresh the phrase every second.
setInterval(function() {
h = new Date().getHours(); //Get the current hour
phrase = new Array(); //Create an array of phrases
phrase[1] = 'Hello';
phrase[2] = 'there';
phrase[3] = 'this';
phrase[4] = 'will';
phrase[5] = 'show';
phrase[6] = 'a';
phrase[7] = 'different';
phrase[8] = 'message';
phrase[9] = 'depending';
phrase[10] = 'on';
phrase[11] = 'the';
phrase[12] = 'hour';
phrase[13] = 'of';
phrase[14] = 'day';
phrase[15] = 'that';
phrase[16] = 'you';
phrase[17] = 'look';
phrase[18] = 'at';
phrase[19] = 'it';
phrase[20] = '!';
phrase[21] = 'W';
phrase[22] = 'X';
phrase[23] = 'Y';
phrase[24] = 'Z';
document.getElementById('placeHolder').innerHTML = phrase[h-1]; //Show the array item relevant to the hour
}, 1000);