If you use
data-action-method="delete"
then you can access the attribute with
$('.action').data('actionMethod')
This is part of the HTML5 DOM API:
The custom data attributes is transformed to a key for the
DOMStringMap entry with the following rules:
- any dash (U+002D) is removed;
- any letter following a dash (U+002D), before its removal, is set in its uppercase counterpart.