Get specific text from html tag jquery [duplicate]

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Use class selector on shopitem and use data method on that:

console.log($('.shopitem').data('minitooltip'));
<script src="https://ajax.googleapis.com/ajax/libs/jquery/2.1.1/jquery.min.js"></script>
<a class="shopitem" data-minitooltip="item_123"><img src="#" alt=""></a>

You can also use attr method:

console.log($('.shopitem').attr('data-minitooltip'));
<script src="https://ajax.googleapis.com/ajax/libs/jquery/2.1.1/jquery.min.js"></script>
<a class="shopitem" data-minitooltip="item_123"><img src="#" alt=""></a>

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