Google maps Marker Label with multiple characters

You can use MarkerWithLabel with SVG icons.

Update: The Google Maps Javascript API v3 now natively supports multiple characters in the MarkerLabel

proof of concept fiddle (you didn’t provide your icon, so I made one up)

Note: there is an issue with labels on overlapping markers that is addressed by this fix, credit to robd who brought it up in the comments.

code snippet:

function initMap() {
  var latLng = new google.maps.LatLng(49.47805, -123.84716);
  var homeLatLng = new google.maps.LatLng(49.47805, -123.84716);

  var map = new google.maps.Map(document.getElementById('map_canvas'), {
    zoom: 12,
    center: latLng,
    mapTypeId: google.maps.MapTypeId.ROADMAP
  });

  var marker = new MarkerWithLabel({
    position: homeLatLng,
    map: map,
    draggable: true,
    raiseOnDrag: true,
    labelContent: "ABCD",
    labelAnchor: new google.maps.Point(15, 65),
    labelClass: "labels", // the CSS class for the label
    labelInBackground: false,
    icon: pinSymbol('red')
  });

  var iw = new google.maps.InfoWindow({
    content: "Home For Sale"
  });
  google.maps.event.addListener(marker, "click", function(e) {
    iw.open(map, this);
  });
}

function pinSymbol(color) {
  return {
    path: 'M 0,0 C -2,-20 -10,-22 -10,-30 A 10,10 0 1,1 10,-30 C 10,-22 2,-20 0,0 z',
    fillColor: color,
    fillOpacity: 1,
    strokeColor: '#000',
    strokeWeight: 2,
    scale: 2
  };
}
google.maps.event.addDomListener(window, 'load', initMap);

html,
body,
#map_canvas {
  height: 500px;
  width: 500px;
  margin: 0px;
  padding: 0px
}
.labels {
  color: white;
  background-color: red;
  font-family: "Lucida Grande", "Arial", sans-serif;
  font-size: 10px;
  text-align: center;
  width: 30px;
  white-space: nowrap;
}

<script src="https://maps.googleapis.com/maps/api/js?sensor=false&libraries=geometry,places&ext=.js"></script>
<script src="https://cdn.rawgit.com/googlemaps/v3-utility-library/master/markerwithlabel/src/markerwithlabel.js"></script>
<div id="map_canvas" style="height: 400px; width: 100%;"></div>

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