In JavaScript you can encode single quotes as “\x27” and double quotes as “\x22”. Therefore, with this method you can, once you’re inside the (double or single) quotes of a JavaScript string literal, use the \x27 \x22 with impunity without fear of any embedded quotes “breaking out” of your string.
\xXX is for chars < 127, and \uXXXX for Unicode, so armed with this knowledge you can create a robust JSEncode function for all characters that are out of the usual whitelist.
For example,
<a href="#" onclick="SelectSurveyItem('<% JSEncode(itemid) %>', '<% JSEncode(itemname) %>'); return false;">Select</a>