How do you customize how JAXB generates plural method names?

By default the following is generated for your schema fragment:

    import java.util.ArrayList;
    import java.util.List;
    import javax.xml.bind.annotation.XmlAccessType;
    import javax.xml.bind.annotation.XmlAccessorType;
    import javax.xml.bind.annotation.XmlElement;
    import javax.xml.bind.annotation.XmlType;

    @XmlAccessorType(XmlAccessType.FIELD)
    @XmlType(name = "physicianList", propOrder = {
        "physician"
    })
    public class PhysicianList {

        @XmlElement(name = "Physician")
        protected List<Physician> physician;

        public List<Physician> getPhysician() {
            if (physician == null) {
                physician = new ArrayList<Physician>();
            }
            return this.physician;
        }

    }

If you annotate your XML schema:

    <xs:schema
        xmlns:jaxb="http://java.sun.com/xml/ns/jaxb"
        xmlns:xs="http://www.w3.org/2001/XMLSchema"
        jaxb:version="2.1">

        <xs:complexType name="physician">
            <xs:sequence>
            </xs:sequence>
        </xs:complexType>

        <xs:complexType name="physicianList">
            <xs:sequence>
                <xs:element name="Physician"
                            type="physician"
                            minOccurs="0"
                            maxOccurs="unbounded">
                      <xs:annotation>
                          <xs:appinfo>
                              <jaxb:property name="physicians"/>
                          </xs:appinfo>
                      </xs:annotation>
                 </xs:element>
            </xs:sequence>
        </xs:complexType>

    </xs:schema>

Then you can generate the desired class:

import java.util.ArrayList;
import java.util.List;
import javax.xml.bind.annotation.XmlAccessType;
import javax.xml.bind.annotation.XmlAccessorType;
import javax.xml.bind.annotation.XmlElement;
import javax.xml.bind.annotation.XmlType;

@XmlAccessorType(XmlAccessType.FIELD)
@XmlType(name = "physicianList", propOrder = {
    "physicians"
})
public class PhysicianList {

    @XmlElement(name = "Physician")
    protected List<Physician> physicians;

    public List<Physician> getPhysicians() {
        if (physicians == null) {
            physicians = new ArrayList<Physician>();
        }
        return this.physicians;
    }

}