This is probably what you wanted:
$('#elem').fadeTo('slow', 0.3, function()
{
$(this).css('background-image', 'url(' + $img + ')');
}).fadeTo('slow', 1);
With a 1 second delay:
$('#elem').fadeTo('slow', 0.3, function()
{
$(this).css('background-image', 'url(' + $img + ')');
}).delay(1000).fadeTo('slow', 1);