html “data-” attribute as javascript parameter

The easiest way to get data-* attributes is with element.getAttribute():

onclick="fun(this.getAttribute('data-uid'), this.getAttribute('data-name'), this.getAttribute('data-value'));"

DEMO: http://jsfiddle.net/pm6cH/

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Although I would suggest just passing this to fun(), and getting the 3 attributes inside the fun function:

onclick="fun(this);"

And then:

function fun(obj) {
    var one = obj.getAttribute('data-uid'),
        two = obj.getAttribute('data-name'),
        three = obj.getAttribute('data-value');
}

DEMO: http://jsfiddle.net/pm6cH/1/

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The new way to access them by property is with dataset, but that isn’t supported by all browsers. You’d get them like the following:

this.dataset.uid
// and
this.dataset.name
// and
this.dataset.value

DEMO: http://jsfiddle.net/pm6cH/2/

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Also note that in your HTML, there shouldn’t be a comma here:

data-name="bbb",

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References:

• element.getAttribute(): https://developer.mozilla.org/en-US/docs/DOM/element.getAttribute
• .dataset: https://developer.mozilla.org/en-US/docs/DOM/element.dataset
• .dataset browser compatibility: http://caniuse.com/dataset