Maximum size of a varchar(max) variable

As far as I can tell there is no upper limit in 2008.

In SQL Server 2005 the code in your question fails on the assignment to the @GGMMsg variable with

Attempting to grow LOB beyond maximum allowed size of 2,147,483,647
bytes.

the code below fails with

REPLICATE: The length of the result exceeds the length limit (2GB) of
the target large type.

However it appears these limitations have quietly been lifted. On 2008

DECLARE @y VARCHAR(MAX) = REPLICATE(CAST('X' AS VARCHAR(MAX)),92681); 

SET @y = REPLICATE(@y,92681);

SELECT LEN(@y) 

Returns

8589767761

I ran this on my 32 bit desktop machine so this 8GB string is way in excess of addressable memory

Running

select internal_objects_alloc_page_count
from sys.dm_db_task_space_usage
WHERE session_id = @@spid

Returned

internal_objects_alloc_page_co 
------------------------------ 
2144456    

so I presume this all just gets stored in LOB pages in tempdb with no validation on length. The page count growth was all associated with the SET @y = REPLICATE(@y,92681); statement. The initial variable assignment to @y and the LEN calculation did not increase this.

The reason for mentioning this is because the page count is hugely more than I was expecting. Assuming an 8KB page then this works out at 16.36 GB which is obviously more or less double what would seem to be necessary. I speculate that this is likely due to the inefficiency of the string concatenation operation needing to copy the entire huge string and append a chunk on to the end rather than being able to add to the end of the existing string. Unfortunately at the moment the .WRITE method isn’t supported for varchar(max) variables.

Addition

I’ve also tested the behaviour with concatenating nvarchar(max) + nvarchar(max) and nvarchar(max) + varchar(max). Both of these allow the 2GB limit to be exceeded. Trying to then store the results of this in a table then fails however with the error message Attempting to grow LOB beyond maximum allowed size of 2147483647 bytes. again. The script for that is below (may take a long time to run).

DECLARE @y1 VARCHAR(MAX) = REPLICATE(CAST('X' AS VARCHAR(MAX)),2147483647); 
SET @y1 = @y1 + @y1;
SELECT LEN(@y1), DATALENGTH(@y1)  /*4294967294, 4294967292*/


DECLARE @y2 NVARCHAR(MAX) = REPLICATE(CAST('X' AS NVARCHAR(MAX)),1073741823); 
SET @y2 = @y2 + @y2;
SELECT LEN(@y2), DATALENGTH(@y2)  /*2147483646, 4294967292*/


DECLARE @y3 NVARCHAR(MAX) = @y2 + @y1
SELECT LEN(@y3), DATALENGTH(@y3)   /*6442450940, 12884901880*/

/*This attempt fails*/
SELECT @y1 y1, @y2 y2, @y3 y3
INTO Test

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