Taken from this post:
SET GLOBAL SQL_MODE=ANSI_QUOTES;
Personally when I tested, I had to do it like this:
SET SQL_MODE=ANSI_QUOTES;
I don’t think there’s any other way.
http://dev.mysql.com/doc/refman/5.0/en/server-sql-mode.html#sqlmode_ansi_quotes
ANSI_QUOTES
Treat “”” as an identifier quote character (like the “`” quote
character) and not as a string quote character. You can still use “`”
to quote identifiers with this mode enabled. With ANSI_QUOTES enabled,
you cannot use double quotation marks to quote literal strings,
because it is interpreted as an identifier.