Try removing the parenthesis from the SELECT clause. From Microsoft TechNet, the correct syntax for an INSERT statement using a SELECT clause is the following.
INSERT INTO MyTable (PriKey, Description)
SELECT ForeignKey, Description
FROM SomeView
The error you’re getting, “The SELECT would examine more than MAX_JOIN_SIZE rows; check your WHERE and use SET SQL_BIG_SELECTS=1 or SET SQL_MAX_JOIN_SIZE=# if the SELECT is okay.”, is actually correct, assuming you have many rows in both BOOK and temp_cheques. You are trying to query all rows from both tables and make a cross-reference, resulting in an m*n size query. SQL Server is trying to warn you of this, before performing a potentially long operation.
Set SQL_BIG_SELECTS
= 1 before running this statement, and try again. It should work, but note that this operation may take a long time.