Program Download – IE CHROME – “is not commonly downloaded and could be dangerous.”

The best resources are this blog post and this blog post.

To sum up:

  1. Sign you package with an authenticode signature.
  2. Don’t be malware (I’m sure you got that covered).
  3. Logo your software (if it’s not a browser plug-in).

This can be a frustrating process, so hang in there. Microsoft has not disclosed how many downloads one needs to build a reputation, but in practice once you stop changing the package (the hash is part of the reputation) then you can get past this fairly quickly.

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