The second parameter is a comment that will automatically appear in the strings file if you use the genstrings command-line utility, which can create the strings file for you by scanning your source code.
The comment is useful for your localizers. For example:
NSLocalizedString(@"Save",@"Title of the Save button in the theme saving dialog");
When you run genstrings, this will produce an entry in the Localizable.strings file like this:
/* Title of the Save button in the theme saving dialog */
"Save" = "Save";