HTML5
You can only use the following values in HTML5. If you need a value not listed, you’d have to register it first.
name
values
- Standard metadata names (defined in the HTML5 spec)
- MetaExtensions (registered in the WHATWG wiki according to the HTML5 spec)
http-equiv
values
- Pragma directives (defined in the HTML5 spec)
- PragmaExtensions (registered in the WHATWG wiki according to the HTML5 spec)
HTML 4.01
In HTML 4.01 there is no registry defined, so you can use whatever values you like. See http://www.w3.org/TR/html401/struct/global.html#h-7.4.4:
This specification does not define a set of legal meta data properties.
The spec gives some examples for name
values, like:
author
keywords
description
copyright
date
ROBOTS
And for http-equiv
values, like:
Expires
PICS-Label
Content-Type