$data
should be an array or an object: http://codeigniter.com/user_guide/general/views.html
$data = array(
'title' => 'My Title',
'heading' => 'My Heading',
'message' => 'My Message'
);
$this->load->view('results_view', $data);
results_view.php
<html>
<?php
//Access them like so
echo $title.$heading.$message; ?>
</html>