a nice alternative to data-
attributes (or the attr()
approach in general) can be the use of custom properties (MDN, csswg, css-tricks).
as their values are not restricted to strings, we can pass around any type that is allowed as a custom property value!
also, you get the benefit of updating these properties at runtime, with a swap of a stylesheet.
.kitten {
width: 525px;
height: 252px;
background-image: var(--bg-image);
}
<div class="kitten"
style="--bg-image: url('http://placekitten.com/525/252');">
</div>