Just like any other piece of text:
<!DOCTYPE HTML PUBLIC "-//W3C//DTD HTML 4.01 Transitional//EN" "http://www.w3.org/TR/html4/loose.dtd">
<html>
<head><title></title>
</head>
<body>
<?php
$code="<?php
echo "Hello, World!";
?>";
echo '<pre>' . htmlspecialchars($code) . '</pre>';
?>
</body>
</html>
Optionally, PHP has a builtin function to generate syntax highlight:
<?php
$code="<?php
echo "Hello, World!";
?>";
highlight_string($code);
?>