All pom files inherit from the maven super POM
http://maven.apache.org/ref/3.0.4/maven-model-builder/super-pom.html
which contains this entry:
<repositories>
<repository>
<id>central</id>
<name>Central Repository</name>
<url>http://repo.maven.apache.org/maven2</url>
<layout>default</layout>
<snapshots>
<enabled>false</enabled>
</snapshots>
</repository>
</repositories>
Try setting this in your pom (with <id>central</id>
):
<repositories>
<repository>
<id>central</id>
<url>http://repo.dev.bloomberg.com/content/groups/public</url>
<releases>
<enabled>false</enabled>
</releases>
</repository>
</repositories>
<pluginRepositories>
<pluginRepository>
<id>central</id>
<url>http://repo.dev.bloomberg.com/content/groups/public</url>
<releases>
<enabled>false</enabled>
</releases>
</pluginRepository>
</pluginRepositories>