How to make JSON.Net serializer to call ToString() when serializing a particular type?

You can do this easily with a custom JsonConverter:

public class ToStringJsonConverter : JsonConverter
{
    public override bool CanConvert(Type objectType)
    {
        return true;
    }

    public override void WriteJson(JsonWriter writer, object value, JsonSerializer serializer)
    {
        writer.WriteValue(value.ToString());
    }

    public override bool CanRead
    {
        get { return false; }
    }

    public override object ReadJson(JsonReader reader, Type objectType, object existingValue, JsonSerializer serializer)
    {
        throw new NotImplementedException();
    }
}

To use the converter, decorate any classes that need to be serialized as string with a [JsonConverter] attribute like this:

[JsonConverter(typeof(ToStringJsonConverter))]
public class Person
{
    ...
}

Here is a demo showing the converter in action:

class Program
{
    static void Main(string[] args)
    {
        Company company = new Company
        {
            CompanyName = "Initrode",
            Boss = new Person { FirstName = "Head", LastName = "Honcho" },
            Employees = new List<Person>
            {
                new Person { FirstName = "Joe", LastName = "Schmoe" },
                new Person { FirstName = "John", LastName = "Doe" }
            }
        };

        string json = JsonConvert.SerializeObject(company, Formatting.Indented);
        Console.WriteLine(json);
    }
}

public class Company
{
    public string CompanyName { get; set; }
    public Person Boss { get; set; }
    public List<Person> Employees { get; set; }
}

[JsonConverter(typeof(ToStringJsonConverter))]
public class Person
{
    public string FirstName { get; set; }
    public string LastName { get; set; }

    public override string ToString() 
    { 
        return string.Format("{0} {1}", FirstName, LastName); 
    }
}

Output:

{
  "CompanyName": "Initrode",
  "Boss": "Head Honcho",
  "Employees": [
    "Joe Schmoe",
    "John Doe"
  ]
}

---

If you also need to be able to convert from string back to an object, you can implement the ReadJson method on the converter such that it looks for a public static Parse(string) method and calls it. Note: be sure to change the converter’s CanRead method to return true (or just delete the CanRead overload altogether), otherwise ReadJson will never be called.

public override object ReadJson(JsonReader reader, Type objectType, object existingValue, JsonSerializer serializer)
{
    MethodInfo parse = objectType.GetMethod("Parse", new Type[] { typeof(string) });
    if (parse != null && parse.IsStatic && parse.ReturnType == objectType)
    {
        return parse.Invoke(null, new object[] { (string)reader.Value });
    }

    throw new JsonException(string.Format(
        "The {0} type does not have a public static Parse(string) method that returns a {0}.", 
        objectType.Name));
}

Of course, for the above to work, you will also need to make sure to implement a suitable Parse method on each class you’re converting, if it doesn’t already exist. For our example Person class shown above, that method might look something like this:

public static Person Parse(string s)
{
    if (string.IsNullOrWhiteSpace(s))
        throw new ArgumentException("s cannot be null or empty", "s");

    string[] parts = s.Split(new char[] { ' ' }, 2);
    Person p = new Person { FirstName = parts[0] };
    if (parts.Length > 1)
        p.LastName = parts[1];

    return p;
}

Round-trip demo: https://dotnetfiddle.net/fd4EG4