If you have multiple functions in your cfm(even if you don’t), put them in a cfc.
Then you can use the following url pattern to invoke a specific method.
cfc named myEntityWS.cfc
<cfcomponent>
<cffunction name="updateDescription" access="remote" returntype="string">
<cfargument name="value" type="string" required="yes">
<cftry>
your code here
<cfcatch>
<cfoutput>
#cfcatch.Detail#<br />
#cfcatch.Message#<br />
#cfcatch.tagcontext[1].line#:#cfcatch.tagcontext[1].template#
</cfoutput>
</cfcatch>
</cftry>
</cffunction>
</cfcomponent>
Javascript
$.get('myEntityWS.cfc?method=updateDescription&value=someValue');