You would need to add WebGetAttribute to your method like following sample
[OperationContract]
[WebGet(UriTemplate = "/placesList/{userId}",
ResponseFormat = WebMessageFormat.Xml)]
List<Places> GetAllPlacesForUser(String userId)
{
string xml = "";
// build xml here
return xml;
}
Now in the browser, you could invoke the method like this
http://localhost:8085/GeoPlacesDataService/placesList/10
where 10 is the userId parameter.
Note: In order to add WebGetAttribute you have to reference System.ServiceModel.Web namespace which is found in a separate assembly