Is it possible to use a div as content for Twitter’s Popover

First of all, if you want to use HTML inside the content you need to set the HTML option to true:

$('.danger').popover({ html : true});

Then you have two options to set the content for a Popover

• Use the data-content attribute. This is the default option.
• Use a custom JS function which returns the HTML content.

Using data-content:
You need to escape the HTML content, something like this:

<a class="danger" data-placement="above" 
   data-content="&lt;div&gt;This is your div content&lt;/div&gt;" 
   title="Title" href="#">Click</a>

You can either escape the HTML manually or use a function. I don’t know about PHP but in Rails we use *html_safe*.

Using a JS function:
If you do this, you have several options. The easiest I think is to put your div content hidden wherever you want and then write a function to pass its content to popover. Something like this:

$(document).ready(function(){
  $('.danger').popover({ 
    html : true,
    content: function() {
      return $('#popover_content_wrapper').html();
    }
  });
});

And then your HTML looks like this:

<a class="danger" data-placement="above" title="Popover Title" href="#">Click</a>
<div id="popover_content_wrapper" style="display: none">
  <div>This is your div content</div>
</div>

Hope it helps!

PS: I’ve had some troubles when using popover and not setting the title attribute… so, remember to always set the title.