jQuery each this

Inside jQuery callback functions, this (and also value, in your example) refers to a DOM object, not a jQuery object.

var slides = $(".promo-slide");
slides.each(function(key, value){
    if (key == 0) { // NOTE: the key will start to count from 0, not 1!
        $(this).addClass("first"); // Or $(value).addClass("first");

BUT: In your case, this is easier:


And when all .promo-slide elements in the same container, a solution in pure CSS is even easier:

.promo-slide:first-child {
    /* ... */

As an aside, I find it a useful convention to prefix variables that contain a jQuery object with a $:

var $slides = $(".promo-slide");
$slides.each( /* ... */ );

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