open link of google play store in mobile version android

You’ll want to use the specified market protocol:

final String appPackageName = "com.example"; // Can also use getPackageName(), as below
startActivity(new Intent(Intent.ACTION_VIEW, Uri.parse("market://details?id=" + appPackageName)));

Keep in mind, this will crash on any device that does not have the Market installed (the emulator, for example). Hence, I would suggest something like:

final String appPackageName = getPackageName(); // getPackageName() from Context or Activity object
try {
    startActivity(new Intent(Intent.ACTION_VIEW, Uri.parse("market://details?id=" + appPackageName)));
} catch (android.content.ActivityNotFoundException anfe) {
    startActivity(new Intent(Intent.ACTION_VIEW, Uri.parse("http://play.google.com/store/apps/details?id=" + appPackageName)));
}

While using getPackageName() from Context or subclass thereof for consistency (thanks @cprcrack!). You can find more on Market Intents here: link.

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