Using CSS to insert text

It is, but requires a CSS2 capable browser (all major browsers, IE8+).

.OwnerJoe:before {
  content: "Joe's Task: ";
}

But I would rather recommend using Javascript for this. With jQuery:

$('.OwnerJoe').each(function() {
  $(this).before($('<span>').text("Joe's Task: "));
});

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