UTF-8: General? Bin? Unicode?

In general, utf8_general_ci is faster than utf8_unicode_ci, but less correct.

Here is the difference:

For any Unicode character set, operations performed using the _general_ci collation are faster than those for the _unicode_ci collation. For example, comparisons for the utf8_general_ci collation are faster, but slightly less correct, than comparisons for utf8_unicode_ci. The reason for this is that utf8_unicode_ci supports mappings such as expansions; that is, when one character compares as equal to combinations of other characters. For example, in German and some other languages “ß” is equal to “ss”. utf8_unicode_ci also supports contractions and ignorable characters. utf8_general_ci is a legacy collation that does not support expansions, contractions, or ignorable characters. It can make only one-to-one comparisons between characters.

Quoted from:
http://dev.mysql.com/doc/refman/5.0/en/charset-unicode-sets.html

For more detailed explanation, please read the following post from MySQL forums:
http://forums.mysql.com/read.php?103,187048,188748

As for utf8_bin:
Both utf8_general_ci and utf8_unicode_ci perform case-insensitive comparison. In constrast, utf8_bin is case-sensitive (among other differences), because it compares the binary values of the characters.

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