It sets how the database server sorts (compares pieces of text). in this case:
SQL_Latin1_General_CP1_CI_AS
breaks up into interesting parts:
latin1
makes the server treat strings using charset latin 1, basically asciiCP1
stands for Code Page 1252CI
case insensitive comparisons so ‘ABC’ would equal ‘abc’AS
accent sensitive, so ‘ΓΌ’ does not equal ‘u’
P.S. For more detailed information be sure to read @solomon-rutzky’s answer.