What is “self” used for in Swift?

Yes it is the same as this in Java and self in Objective-C, but with Swift, self is only required when you call a property or method from a closure or to differentiate property names inside your code, such as initializers. So you can use almost all of your class components safely without using self unless you are making the call from a closure.

“The self Property Every instance of a type has an implicit property
called self, which is exactly equivalent to the instance itself. You
use the self property to refer to the current instance within its
own instance methods.

The increment() method in the example above could have been written
like this:

func increment() {
    self.count += 1
}

In practice, you don’t need to write self in your code very often.
If you don’t explicitly write self, Swift assumes that you are
referring to a property or method of the current instance whenever you
use a known property or method name within a method. This assumption
is demonstrated by the use of count (rather than self.count)
inside the three instance methods for Counter.

The main exception to this rule occurs when a parameter name for an
instance method has the same name as a property of that instance. In
this situation, the parameter name takes precedence, and it becomes
necessary to refer to the property in a more qualified way. You use
the self property to distinguish between the parameter name and the
property name.

Here, self disambiguates between a method parameter called x and
an instance property that is also called x:”

Excerpt From: Apple Inc. “The Swift Programming Language (Swift 2 Prerelease).”

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This is how Ray Wenderlich recommends the use of self in Swift for their tutorials:

Use of Self

For conciseness, avoid using self since Swift does not require it to access an object’s properties or invoke its methods.

Use self when required to differentiate between property names and arguments in initializers, and when referencing properties in closure expressions as required by the compiler:

class BoardLocation {
  let row: Int, column: Int

  init(row: Int, column: Int) {
    self.row = row
    self.column = column

    let closure = {
      println(self.row)
    }
  }
}

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And this is GitHub‘s recommendations on self for their applications:

Only explicitly refer to self when required

When accessing properties or methods on self, leave the reference to self implicit by default:

private class History {
    var events: [Event]

    func rewrite() {
        events = []
    }
}

Only include the explicit keyword when required by the language — for example, in a closure, or when parameter names conflict:

extension History {
    init(events: [Event]) {
        self.events = events
    }

    var whenVictorious: () -> () {
        return {
            self.rewrite()
        }
    }
}

Rationale: This makes the capturing semantics of self stand out more in closures, and avoids verbosity elsewhere.