Don’t use double quotes if you have to escape them. And don’t fall in “single vs double quotes” trap. Ruby has excellent support for arbitrary delimiters for string literals:
Mirror of Site – https://web.archive.org/web/20160310224440/http://rors.org/2008/10/26/dont-escape-in-strings
Original Site –
http://rors.org/2008/10/26/dont-escape-in-strings