__attribute__((constructor)) equivalent in VC?

Below C code demonstrates how to define a void(void) function to be called at program/library load time, before main executes.

For MSVC, this places a pointer to the function in the user initializer section (.CRT$XCU), basically the same thing the compiler does for the constructor calls for static C++ objects. For GCC, uses a constructor attribute.

    // Initializer/finalizer sample for MSVC and GCC/Clang.
    // 2010-2016 Joe Lowe. Released into the public domain.
#include <stdio.h>
#include <stdlib.h>

#ifdef __cplusplus
    #define INITIALIZER(f) \
        static void f(void); \
        struct f##_t_ { f##_t_(void) { f(); } }; static f##_t_ f##_; \
        static void f(void)
#elif defined(_MSC_VER)
    #pragma section(".CRT$XCU",read)
    #define INITIALIZER2_(f,p) \
        static void f(void); \
        __declspec(allocate(".CRT$XCU")) void (*f##_)(void) = f; \
        __pragma(comment(linker,"/include:" p #f "_")) \
        static void f(void)
    #ifdef _WIN64
        #define INITIALIZER(f) INITIALIZER2_(f,"")
    #else
        #define INITIALIZER(f) INITIALIZER2_(f,"_")
    #endif
#else
    #define INITIALIZER(f) \
        static void f(void) __attribute__((constructor)); \
        static void f(void)
#endif

static void finalize(void)
{
    printf( "finalize\n");
}

INITIALIZER( initialize)
{
    printf( "initialize\n");
    atexit( finalize);
}

int main( int argc, char** argv)
{
    printf( "main\n");
    return 0;
}