You could split the path and reduce the path by walking the given object. If no Object exist, create a new property with the name, or an array. Later assign the value.
function setValue(object, path, value) {
var way = path.replace(/\[/g, '.').replace(/\]/g, '').split('.'),
last = way.pop();
way.reduce(function (o, k, i, kk) {
return o[k] = o[k] || (isFinite(i + 1 in kk ? kk[i + 1] : last) ? [] : {});
}, object)[last] = value;
}
var test = {};
setValue(test, "foo.name", "Mr. Foo");
setValue(test, "foo.data[0].bar", 100);
setValue(test, "and.another[2].deep", 20);
console.log(test);