You are working with Windows, so the RubyInstaller Development Kit may help you:
http://rubyinstaller.org/add-ons/devkit/
The devkit installs a C-compiler (and some other stuff) to compile C-written parts.
Install it and try again to install the gem – perhaps with option --platform=ruby
.
Details can be found at https://github.com/oneclick/rubyinstaller/wiki/Development-Kit