The answer is to not use a UserControl to do it.
Create a class that extends ContentControl
public class MyFunkyControl : ContentControl
{
public static readonly DependencyProperty HeadingProperty =
DependencyProperty.Register("Heading", typeof(string),
typeof(MyFunkyControl), new PropertyMetadata(HeadingChanged));
private static void HeadingChanged(DependencyObject d, DependencyPropertyChangedEventArgs e)
{
((MyFunkyControl) d).Heading = e.NewValue as string;
}
public string Heading { get; set; }
}
then use a style to specify the contents
<Style TargetType="control:MyFunkyControl">
<Setter Property="Template">
<Setter.Value>
<ControlTemplate TargetType="control:MyFunkyControl">
<Grid>
<ContentControl Content="{TemplateBinding Content}"/>
</Grid>
</ControlTemplate>
</Setter.Value>
</Setter>
</Style>
and finally – use it
<control:MyFunkyControl Heading="Some heading!">
<Label Name="WithAName">Some cool content</Label>
</control:MyFunkyControl>