Image brightness detection in client side script

This function will convert each color to gray scale and return average of all pixels, so final value will be between 0 (darkest) and 255 (brightest)

function getImageLightness(imageSrc,callback) {
    var img = document.createElement("img");
    img.src = imageSrc;
    img.style.display = "none";
    document.body.appendChild(img);

    var colorSum = 0;

    img.onload = function() {
        // create canvas
        var canvas = document.createElement("canvas");
        canvas.width = this.width;
        canvas.height = this.height;

        var ctx = canvas.getContext("2d");
        ctx.drawImage(this,0,0);

        var imageData = ctx.getImageData(0,0,canvas.width,canvas.height);
        var data = imageData.data;
        var r,g,b,avg;

        for(var x = 0, len = data.length; x < len; x+=4) {
            r = data[x];
            g = data[x+1];
            b = data[x+2];

            avg = Math.floor((r+g+b)/3);
            colorSum += avg;
        }

        var brightness = Math.floor(colorSum / (this.width*this.height));
        callback(brightness);
    }
}

Usage:

getImageLightness("image.jpg",function(brightness){
    console.log(brightness);
});

JSFiddle:

http://jsfiddle.net/s7Wx2/