A more elegant way to achieve this is to use the Intent.ACTION_VIEW intent as normal, but add the package com.android.chrome to the intent. This works regardless of whether Chrome is the default browser and ensures exactly the same behavior as if the user had selected Chrome from the chooser list.

String urlString = "http://mysuperwebsite";
Intent intent = new Intent(Intent.ACTION_VIEW,Uri.parse(urlString));
intent.addFlags(Intent.FLAG_ACTIVITY_NEW_TASK);
intent.setPackage("com.android.chrome");
try {
    context.startActivity(intent);
} catch (ActivityNotFoundException ex) {
    // Chrome browser presumably not installed so allow user to choose instead
    intent.setPackage(null);
    context.startActivity(intent);
}

---

Update

For Kindle Devices:

Just in case if you want to open Amazon Default Browser in case chrome app is not installed in Amazon Kindle

String urlString = "http://mysuperwebsite";
Intent intent = new Intent(Intent.ACTION_VIEW,Uri.parse(urlString));
intent.addFlags(Intent.FLAG_ACTIVITY_NEW_TASK);
intent.setPackage("com.android.chrome");
try {
    context.startActivity(intent);
} catch (ActivityNotFoundException ex) {
    // Chrome browser presumably not installed and open Kindle Browser
    intent.setPackage("com.amazon.cloud9");
    context.startActivity(intent);
}