OpenGraph or Schema.org? [closed]

by

So, to start with a couple of cliche’s and mangled metaphors – we’re talking apples and oranges a bit comparing OG and Schema.org, and when it comes to this metadata it’s horses for courses.

The right answer depends on your intent, in adding metadata to your page. What is it that you’re hoping to gain? What is the win for you here? The different forms of metadata are for slightly different purposes.

Google has made it clear that it’s moving away from a focus on microformats and onto a focus on Schema.org in order to build rich-data results for search. If you want to optimize for Google, Bing and other search engines add the Schema.org markup. It’s the direction HTML5 has stepped in.

Facebook OG markup is to be added if what you want is to benefit from turning your content into a social object and enable its multi-point connectivity to the social graph that is the Facebook universe.

In my experience most people are looking to gain from both approaches – do as well as they can in search rankings and increase reach and distribution through social channels. So, IMHO, it’s probably best to be as thorough as possible adding the Schema.org markup where it fits your content and use Open Graph metadata. They do slightly different, but complementary things.

More Related Contents:

  1. Is there a microdata tag to designate whether a value is a number, string, or bool?
  2. How to implement “mainEntityOfPage” to this specific site?
  3. Why does Google Testing Tool use the “id” attribute to generate a URL for the Microdata item?
  4. Do you put Schema Microdata meta tags in the html body?
  5. Microdata vs RDFa
  6. Schema.org JSON-LD reference
  7. Does Schema.org markup work if markup is dynamically built with JavaScript?
  8. Using schema.org branchOf with itemref
  9. Schema.org – JSON-LD – Where to Place?
  10. Why use Schema.org microdata to mark up web page elements?
  11. Is it possible to use the same meta tag for opengraph and schema.org
  12. Schema.org NewsArticle: invalid value for logo property
  13. Schema.org/Microdata markup for list of recent posts without providing “author” / “publisher”?
  14. Can Schema.org Expected Types be collections, too?
  15. How to add an image to an event with Microdata meta tag?
  16. Facebook Open Graph not clearing cache
  17. Best practices for adding semantics to a website
  18. How can I move a URL via 301 redirect and retain the page’s Facebook likes and Open Graph information?
  19. Angular 4 – Update Meta tags dynamically for Facebook (Open graph)
  20. Get Facebook meta tags with PHP
  21. Can Microdata be applied on any type of HTML element? [closed]
  22. Can I Use Multiple ItemProps in a Span Tag for schema.org Rich Snippets?
  23. Dynamic Facebook Open Graph tags possible?
  24. Best JSON-LD practices: using multiple elements?
  25. HTML5 microdata: span content?
  26. Open Graph namespace declaration: HTML with XMLNS or head prefix?
  27. og meta tags, social buttons and angularjs
  28. “Unsafe JavaScript attempt to access frame with URL…” error being continuously generated in Chrome webkit inspector
  29. Allowing multiple domains for 1 Facebook App (like Tumblr)
  30. @id vs. URL for linking JSON-LD nodes

Leave a Comment