Using the “start” command with parameters passed to the started program

START has a peculiarity involving double quotes around the first parameter. If the first parameter has double quotes it uses that as the optional TITLE for the new window.

I believe what you want is:

start "" "c:\program files\Microsoft Virtual PC\Virtual PC.exe" -pc MY-PC -launch

In other words, give it an empty title before the name of the program to fake it out.

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