When you create the figure you set the Visibile property to Off.
f = figure('visible','off')
Which in your case would be
im = imread('image.tif');
f = figure('visible','off'), imshow(im, 'Border', 'tight');
rectangle('Position', [100, 100, 10, 10]);
print(f, '-r80', '-dtiff', 'image2.tif');
And if you want to view it again you can do
set(f,'visible','on')