It just looks nicer–it’s syntactic sugar; it ends up being the same thing.
When mixing keys (ew, why would you do that?) I use the old hash-rocket syntax for the entire hash.
With symbol values I also use the old hash-rocket syntax for the entire hash–this looks icky:
{ ohai: :kthxbye }
I don’t like mixing the two styles in the same hash–I think it’s confusing.
This is all based on personal preference, though.