How the Se7ensky animation works is that it uses the standard dash animation technique, but clips the animated stroke with an outline representing the hand-drawn look of the logo.
So the standard dash animation technique works as follows. You take a standard line:
<svg>
<path d="M 10,75 L 290,75" stroke="red" stroke-width="50"/>
</svg>Then you add a dash pattern to it and animate it’s position (stroke-dashoffset).
.pen {
stroke-dasharray: 280 280;
stroke-dashoffset: 280;
animation-duration: 2s;
animation-name: draw;
animation-iteration-count: infinite;
animation-direction: alternate;
animation-timing-function: linear;
}
@keyframes draw {
from {
stroke-dashoffset: 280;
}
to {
stroke-dashoffset: 0;
}
}<svg>
<path class="pen" d="M 10,75 L 290,75" stroke="red" stroke-width="50"/>
</svg>Finally to get the fancy variable stroke width of the Se7ensky example, you clip that line with the outline of your logo.
So let’s pretend this simple path below represents your logo:
<svg>
<path stroke="black" stroke-width="1" fill="lightgrey"
d="M 40,50
C 110,55 195,60, 265,55
C 290,55 290,85 265,85
C 195,85 110,85 40,100
C 0,100 0,50 40,50 Z"/>
</svg>We turn that into a clipPath element and use it to trim our animated stroke to the shape of our logo:
.pen {
stroke-dasharray: 280 280;
stroke-dashoffset: 280;
animation-duration: 2s;
animation-name: draw;
animation-iteration-count: infinite;
animation-direction: alternate;
animation-timing-function: linear;
}
@keyframes draw {
from {
stroke-dashoffset: 280;
}
to {
stroke-dashoffset: 0;
}
}<svg>
<clipPath id="logo">
<path d="M 40,50
C 110,55 195,60, 265,55
C 290,55 290,85 265,85
C 195,85 110,85 40,100
C 0,100 0,50 40,50 Z"/>
</clipPath>
<path class="pen" d="M 10,75 L 290,75" stroke="red" stroke-width="50" clip-path="url(#logo)"/>
</svg>So to replicate their example, you’ll need to add a continuous path (or paths if you want) to your SVG that represents the path that a pen would take if it were writing the letters in your logo.
Then animate that path using the dashoffset technique while clipping it with your original logo.
Update
Here’s a final demo with a more realistic letter shape:
// Simple code to enable and disable the clipping path
var chk = document.getElementById("chk");
var penpath = document.getElementById("penpath");
chk.addEventListener("input", function(evt) {
if (evt.target.checked) {
penpath.classList.add("clipped");
} else {
penpath.classList.remove("clipped");
}
});.pen {
fill: none;
stroke: red;
stroke-width: 18;
stroke-linecap: round;
stroke-dasharray: 206 206;
stroke-dashoffset: 206;
animation-duration: 2s;
animation-name: draw;
animation-iteration-count: infinite;
animation-direction: alternate;
animation-timing-function: linear;
}
.clipped {
clip-path: url(#logo);
}
@keyframes draw {
from {
stroke-dashoffset: 206;
}
to {
stroke-dashoffset: 0;
}
}<svg>
<defs>
<clipPath id="logo">
<path d="m85.77 49.77c-10.59 8.017-27.38 21.95-41.58 21.95-6.396 0-12.99-2.481-12.39-9.735l0.3998-4.199c38.38-12.03 48.17-26.15 48.17-35.5 0-7.635-7.995-9.162-14.39-9.162-25.98-0.1909-54.97 25.39-54.17 50.39 0.3998 12.6 7.196 25.01 21.79 25.01 19.79 0 41.78-17.94 53.97-31.5zm-52.37-1.336c5.397-12.6 16.99-21.76 26.98-24.24 1.399-0.3818 2.399 0.7635 2.399 2.1 0.1999 3.245-11.79 16.42-29.38 22.14z"/>
</clipPath>
</defs>
<path id="penpath" d="m39.02 51.1c5.361-1.771 10.04-4.182 15.98-7.857 6.019-3.933 9.841-7.728 12.77-10.71 1.403-1.369 12.03-15.97-7.857-13.93-9.824 1.01-19.62 8.3-26.16 14.91-6.538 6.61-10.42 14.51-11.96 22.23-2.559 12.76 1.807 26.19 21.07 23.48 13.96-1.965 32.59-14.55 43.66-25.54" class="pen clipped"/>
</svg>
<p>
<input id="chk" type="checkbox" checked="true"/> <label for="chk">Enable clipping path</label>
</p>