pivot_table No numeric types to aggregate

You could use set_index and unstack:

df = pd.DataFrame(data)
df.set_index(['year','country']).unstack('year')

yields

          rep                     sales                  
year     2013  2014    2015  2016  2013  2014  2015  2016
country                                                  
fr       None  kyle  claire  None   NaN  10.0  20.0   NaN
uk       kyle  None    None  john  12.0   NaN   NaN  10.0
usa      None  None    None  john   NaN   NaN   NaN  21.0

Or, using pivot_table with aggfunc="first":

df.pivot_table(index='country', columns="year", values=['rep','sales'], aggfunc="first")

yields

          rep                     sales                  
year     2013  2014    2015  2016  2013  2014  2015  2016
country                                                  
fr       None  kyle  claire  None  None    10    20  None
uk       kyle  None    None  john    12  None  None    10
usa      None  None    None  john  None  None  None    21

With aggfunc="first", each (country, year, rep) or (country, year, sales)
group is aggregrated by taking the first value found. In your case there appears to be no duplicates, so the first value is the same as the only value.